EARLY ADOPTER SALE SAVE 70%
EARLY ADOPTER SALE SAVE 70%
BE THE MAN
NO ONE OVERLOOKS
with the first men's style
transformation dashboard
EARLY ADOPTER SALE
$249 $79 (70% OFF!)
ONE TIME PAYMENT - LIFETIME ACCESS
INSTANT RESULTS
People will start paying more attention to you
You'll start getting taken more seriously
Women you actually want will start to notice you
Your life will start to feel like a movie
HOW?
30+ instant style transformations in a dashboard
Filter to your body type, lifestyle & taste
Execute instantly with recommended shopping links
Includes instant accessory swaps
Includes 24/7 access to a pro stylist
+ BONUSES: Lifetime access, custom outfits tool, 2 mini video courses, and 10-day risk free guarantee
BE THE MAN NO ONE OVERLOOKS
with the first instant style transformation dashboard
INSTANT RESULTS
People will start paying more attention to you
You'll start getting taken more seriously
Women you actually want will start to notice you
Your life will start to feel like a movie
HOW?
30+ instant style transformations in a dashboard
Filter to your body type, lifestyle & taste
Execute instantly with recommended shopping links
Includes instant accessory swaps
Includes 24/7 access to a pro stylist
+ BONUSES: Lifetime access, custom outfits tool, 2 mini video courses, and 10-day guarantee
EARLY ADOPTER SALE
$249 $79 (70% OFF!)
ONE-TIME PAYMENT - LIFETIME ACCESS
"I'm so glad I jumped into Instant Style Icon.
It's been such a game-changer for me already."
- Simon Y
Verified Purchase
"It's crazy how fast it worked and how much it's changed how people respond to me."
- Rob R
Verified Purchase
"I used to blend in, but now people assume I'm successful before I even say a word.
This changed everything."
- Tsyren W
Verified Purchase
"I'm so glad I jumped into Instant Style Icon.
It's been such a game-changer for me already."
- Simon Y
Verified Purchase
"It's crazy how fast it worked and how much it's changed how people respond to me."
- Rob R
Verified Purchase
"I used to blend in, but now people assume I'm successful before I even say a word.
This changed everything."
- Tsyren W
Verified Purchase
EARLY ADOPTER 70% OFF OFFER
LIMITED SPOTS REMAINING
INSTANT transformations for any man
INSTANT transformations for any man
Here's the problem.
Average style holds you back in all areas of life.
Some days you look great. Other days... not so much.
You know you could look better, but don’t know what’s missing.
You've spent many years burning money and confidence trying to get it right.
Well, there's a solution.
Here's the problem.
Average style holds you back in all areas of life
Some days you look great. Other days... not so much.
You know you could look better, but don’t know what’s missing.
You've spent many years burning money and confidence trying to get it right.
Style content that 99% of guys are consuming is directionless, and totally overcomplicates getting their end goal.
Which means most guys spend years and thousands of dollars trying to look good, but continue to be dissatisfied...
... and get frustrated when they can't understand how other guys make it look so easy.
Well, there's a solution.
INTRODUCING
INSTANT STYLE ICON
THE FIRST INSTANT STYLE TRANSFORMATION DASHBOARD
Watch how it works in less than 60 seconds...
So, in summary...
LOG IN
Log in to the dashboard to view all of the available transformations
SELECT
Select a transformation that will work perfectly for you by filtering for desired style type and formality, and your skin tone and body type
EXECUTE
Execute your desired transformation by clicking on the item recommendations
30+
instant style transformations
Universal
Any body type, budget, formality and personal style preference
Instant results
& a lifetime of style
INTRODUCING: INSTANT STYLE ICON
the first INSTANT style transformation dashboard
Watch how it works in less than 60 seconds...
So, in summary...
LOG IN
Log in to the dashboard to view all of the available transformations
SELECT
Select a transformation that will work perfectly for you by filtering for desired style type and formality, and your skin tone and body type
EXECUTE
Execute your desired transformation by clicking on the item recommendations
30+
instant style transformations
Universal
Any body type, budget, formality and personal style preference
Instant results
& a lifetime of style
What changes FOREVER in 10 days
What you'll learn
The secrets behind truly elite style
Why some outfits work - and most don't
What's holding your style back (and how to fix it)
How to create stylish outfits that work for YOU
What you'll achieve
Movie character MAXIMUM style
Outfits optimized FOR YOU
A system to maintain stand-out style every day, without thinking
A new suite of best-in-class accessories
Compliments on your style will become your new normal
Confidence from knowing you always look incredible
(more) ELITE outfits built with this course
In-depth agenda
See exactly what we cover
Phase 1: Master (days 1-3)
DAY 1 - The SECRETS to dressing well
✅ Master the elite style mindsets that most guys ignore.
✅ Discover the #1 reason why most men struggle with style (and how to fix it).
OUTCOMES:
1. Align your mind with the reality of dressing well, so you make smart style decisions forever.
DAY 2 - The Style Square Foundations: The 'Fantastic 5' of Looking Good
✅ Learn the power of the 'Style Square', the framework to creating 10/10 outfits
✅ Uncover the foundational layer of the 'Style Square' the 'Fantastic 5' of style:
📌 Fit: the crucial element – Learn the 'Styled Success Fit System', a unique system to assessing the fit of any item of clothing, so you can remove the guesswork from adding any item to your wardrobe
📌 Proportion: unconsciously look incredible – Finally understand how to visually balance items within your outfit
📌 Color: the power of palettes – Uncover simple strategies for effortless color coordination
📌 Function: succeed through style – Understand how to pick clothing to optimize your chances of success in life
📌 Style Rules: the essentials to style – Uncover the easy to follow 'FOCuS' framework for addressing common style issues that may be holding your outfit back
✅ Master the 'Fantastic 5' through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The rare ability to understand why some outfits look good, and some don't
2. Mastery over the ESSENTIAL style concepts, so you never make a 'rookie' mistake again
DAY 3 - The SPF System (Dressing for Your Personal Characteristics) + Accessories Masterclass
✅Learn the 'SPF System' to unlock optimized style for your personal characteristics
📌 S (Skin Tone) – The simplest method to find colors that make you look incredible
📌 P (Proportions) – How to dress for your bodily proportions to maximize your visual impact (*SUPER IMPORTANT*)
📌 P (Physique) – Dressing for your body type
📌 F (Face Shape) – Optimizing your outfit for your face shape
✅ Discover how to dress for your age, hair color, and eye color
✅ Learn how to use accessories to bolster any outfit
📌 Understand how to apply the powerful FOCuS framework to accessories
📌 Finally learn how to match socks to your outfit
✅ Master SPF, and accessories through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The ability to effortlessly optimize your outfits to your personal characteristics (easier than any other method)
2. Combining days 1-3, you'll have all the techniques that bring 80% of your style
Phase 2: Build (days 4-6)
DAY 4 - The U Style Process: The Uniform Blueprint
Unlock the 'U Style' system—a game-changing approach to crafting and executing a 10/10 outfit or uniform that perfectly aligns with your lifestyle, climate, and personal preferences. Whether you're a beginner or advanced, this system guarantees effortless, repeatable style.
✅ Learn the process to build a uniform that works for your lifestyle, and every personal characteristic
OUTCOMES:
1. A fully customized 10/10 outfit or uniform blueprint optimized for a season/formality (e.g. winter-casual), your lifestyle, and personal style preferences.
2. Understand how to effortlessly adapt and refine the U Style system for different skill levels and life situations.
DAY 5 - Executing & Implementing Your Uniform into Your Style
Turn theory into reality by executing and implementing your day 4, 10/10 'U Style' outfit or uniform.
✅ Uncover the 10 Day Style Icon brand compass – robust suggestions of where to buy your items
✅ Understand how to implement your first outfit/uniform into your lifestyle
OUTCOMES:
1. Implemented your first complete and optimized 10/10 outfit or uniform that matches your lifestyle and preferences, wearing it with confidence in real life
2. Know exactly where to shop with the 10 Day Style Icon Brand Compass
3. Gain real-world experience using the ‘Styled Success Fit System’ to confidently select pieces that enhance your style
DAY 6 - The 10-Minute Accessories Transformation
Unlock the fastest, most effortless way to instantly upgrade your style—using simple, high-impact accessory swaps
✅ Uncover my tried-and-tested instant accessory swaps that upgrade your style instantly, while removing weeks of research, and trial and error
OUTCOMES:
1. Own a powerful suite of 10/10 accessories that instantly elevate your outfits
2. Eliminate weeks of research and trial & error by applying my proven shortcut system
Phase 3: Perfect (days 6-10+)
DAY 7 - The Intermediate Level of ‘The Style Square’
✅ Master the next level of the 'Style Square'—intermediate techniques that add depth, richness, and confidence to your personal style
📌Layering: my style supercharger – Learn the rules of layering, and the insane hidden layering pieces not enough guys are taking advantage of, giving you effortless, high-status depth in every outfit
📌Texture: use texture strategically to add richness and depth, making your outfits feel more premium and well-curated
📌Pattern: master the art of patterns for beastmode style, and how to combine them for a bold but balanced look without ever feeling over-the-top
📌Fabric: see why fabric choice is often misunderstood and how you can use it to elevate your overall look
✅ Master the intermediate level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Effortlessly diagnose your current style level and pinpoint exactly how to elevate it
2. Master intermediate styling techniques—layering, texture, and patterns—to stand out confidently without overcomplicating your wardrobe.
3. Understand the overlooked elements of premium-looking outfits and how to apply them with ease.
DAY 8 - Advanced Style Techniques & ‘End Game’ Dressing
✅ Discover the final level of the 'Style Square'—advanced techniques that put you in the 1% of stylish men
📌Details: exploit unique clothing details to stand out like your favourite film or TV character
📌Silhouette: learn how 'shape' can dramatically alter your look
✅ Master the advanced level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Use high-level styling details to create an elite, signature look that sets you in the top 1%
DAY 9 - Scaling Your Wardrobe
✅ Take everything you've learned and expand it into a versatile, foolproof wardrobe that ensures you have the ability to always dress at a 10/10 level, from casual to formal, any season, any reason.
✅ Learn good habits to maximize your impact as you expand your wardrobe.
OUTCOMES:
1. Multiple outfit/uniform blueprints to give you 10/10 style in every area of your life
2. Multiple implemented, optimized 10/10 outfits or uniforms that match your lifestyle, preferences, for each season/formality
DAY 10+ - Setting Up a System for Maximum Style on Autopilot
✅ Fully transition into your elite-level style
✅ Automate your style using a 'uniform rotor' so you always look incredible
✅ Discover continued experimentation and upgrade techniques
✅ Discover the two superchargers to take your image to the MAX
OUTCOMES:
1. A fully automated personal style system, for 24/7 maximum style on autopilot (the dream)
2. A clear route to optimizing over time
3. Unlock the two "superchargers" that take your personal brand to the highest level
What is 'maximum style'
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
Maximum style
Looks amazing 24/7, follows the laws of aesthetics, optimized to your characteristics, stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are the same - just expressed differently. This is my 'winter uniform'.
Only way for 10/10 style automation: create 10/10 uniforms and 'schedule' them across your life
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear: don't reinvent the wheel!
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a suite of optimized, 10/10 uniforms that you can 'schedule' across your life.
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
What is 'maximum style'
Looks amazing 24/7
Follows the laws of aesthetics
Optimized to your characteristics
Stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are.
Only way for 10/10 style automation
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear (don't reinvent the wheel!)
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a set of 10/10 uniforms that you can 'schedule' across your life.
All the VALUE you get with
Instant Style Icon
30 + instant style transformations in a dashboard
(and growing)
Access the 'Styled Success Database' and browse from a curated selection of professionally designed style transformations. Find something perfect for you by filtering by your style personality, body type, and skin tone.
Exact purchase recommendations
Every transformation comes with exact purchase recommendations so you don't have to spend hours researching items to recreate the look
Instant accessory swaps
Instantly boost your style with these hand-picked, tried-and-tested accessory swaps.
24/7 access to a professional stylist
Need help? Talk to one of our professional stylists who will be able to provide personalized advice
Style accelerator video
Short, sharp, onboarding tool to achieve maximum transformation in minimal time.
BONUS: 'SIGNATURE STYLE' CUSTOM OUTFITS TOOL
Create your own bespoke outfits with the tool used to create the outfits in the 'Styled Success Database'
Develop your own unique, standout style
Includes verified brand recommendations, so you can shop with confidence
BONUS: 'STYLE SOURCE CODE' MINI VIDEO COURSE
Unlock the core patterns behind men’s style.
Learn how 10/10 outfits are actually built, and start making smarter style choices instantly.
Break down the why behind what works — not just the what
Learn timeless concepts that professionals use (but never explain)
10 years of styling insight compressed into fast, watchable lessons
Completely unique concepts that simplify style, not taught anywhere else
BONUS: 'THE ELITE EDGE' MINI VIDEO COURSE
(FULL LAUNCH)
Level up beyond ready-to-wear.
This advanced mini-course introduces you to the alterations and custom clothing world, made simple and actionable.
Introduction to the world of alterations and custom men's clothing
The one habit that will change everything
ENTER: THE 10 DAY STYLE ICON
THE SYSTEM THAT GIVES GUYS A clear path, and ALL THEY NEED, TO GET MOVIE STAR style
Here's how it works...
PHASE 1: MASTER
DAYS 1-4
MASTER the key principles to actually looking good, including:
The SECRETS about dressing well, which may be holding you back (that you won't find on YouTube)
The, often missed, only 9 parts to looking good.
PHASE 2: BUILD
DAYS 5-7
BUILD your movie-star wardrobe, based on these principles.
Use the '3D style process' to design YOUR 'movie star' style for all occasions and formalities.
Execute on this vision.
Combine days 1-7, to set up systems to 'automatically' look incredible, with little effort.
PHASE 3: PERFECT
DAYS 8-10+
PERFECT your style.
Take your style into 'end game'.
Strategies to look part of the 1%.
Cement yourself as a style icon.
Delivered as a video sequence that can be completed in 10 days
Accessible via an online portal
This is the only style transformation you'll ever need
Instant Style Icon
Instant hand-held result
Considers your tastes, budget, lifestyle, body type and skin tone.
Created from 8+ years of real-world style expertise.
Other Solutions
Teaches you style, doesn't just hand it to you
Long, hard path: too much trial and error, and no clear roadmap.
Generic, easily accessible, advice.
May not consider your tastes, budget, or lifestyle.
Sometimes the main guy isn't even stylish.
meet your mentor
Luke.S
My name is Luke S, and my style used to be... questionable.
BUT I chose to do something about it, and 8 years later, I feel like I've finally mastered the discipline of personal image.
I went into my journey expecting that achieving world-class style was only for the 1%, but I learned that ANYONE can look incredible if they master the key principles of style.
And that's why I'm here to help YOU master your style: but INSTANTLY (rather than 8 PAINFUL YEARS).
I've felt how much perfecting your style can change your life, and I want you to experience it too.
8 years men's personal image experience
Founder of heroandvillainstyle.com and styledsuccess.com
Helped hundreds of men with their style while working at Charles Tyrwhitt
meet your mentor
Luke.S
My name is Luke S, and my style used to be... questionable.
BUT I chose to do something about it, and 8 years later, I feel like I've finally mastered the discipline of personal image.
I went into my journey expecting that achieving world-class style was only for the 1%, but I learned that ANYONE can look incredible if they master the key principles of style.
And that's why I'm here to help YOU master your style: but INSTANTLY (rather than 8 PAINFUL YEARS).
I've felt how much perfecting your style can change your life, and I want you to experience it too.
8+ years men's style experience
Helped 100s of men with their style while working at Charles Tyrwhitt
Founder of heroandvillainstyle.com and styledsuccess.com
How 'Instant Style Icon' Helps You
Finally be happy with your style
Never have a bad outfit again: love your style.
Fix all of your style problems FAST
Identify long-term style problems, quickly break past style plateaus, and skip years of trial and error.
ALWAYS look incredible (without effort)
Introduce an automated system to look incredible 24/7 without thinking.
Banish Wardrobe Frustration
Understand how to ONLY buy clothing that you LOVE, SO you don't get ANGRY over wasted money and time, and having to sell failed items.
Proof that these outfits get you NOTICED
"Only one guy I know can pull of a jacket like that!"
- Corporate CEO
(VC backed tech)
"They’ve changed the dress code to suits only. But I’ve sent an email to HQ telling them that I want you to keep dressing how you are – you’re the only one that does it right."
- Charles Tyrwhitt Manager
(premium menswear)
"Wow - you look super put together."
- Corporate C-Level Exec
(VC backed tech)
EARLY ADOPTER
70% OFF OFFER
LIMITED SPOTS REMAINING
Instant Style Icon
LIMITED-TIME EARLY ADOPTER EDITION
Here's what you get
The style you've always wanted in minutes
30+ instant style transformations in a dashboard
Filterable for every style type, formality, season, body type and skin tone
Execute instantly with recommended shopping links
Instant accessory swaps
24/7 access to a professional stylist
Style accelerator video to guide you through
Limited-time BONUSES
BONUS 1: Automatic upgrade to the launch edition
BONUS 2: 'Signature Style' custom outfits tool - create your own bespoke outfits
BONUS 3: 'Style Source Code' mini course - unlock the core patterns behind men's style
BONUS 4: 'The Elite Edge' mini course - custom clothing and tailoring secrets full edition
BONUS 5: 10 DAY RISK-FREE trial. See the difference, or email [email protected] for a full refund, no questions asked.
$249 $79 (70% OFF)
one time payment - lifetime access
EARLY ADOPTER 70% OFF OFFER
LIMITED SPOTS REMAINING
Instant Style Icon
LIMITED-TIME EARLY ADOPTER EDITION
Here's what you get:
The style you've always wanted in minutes
30+ instant style transformations in a dashboard
Filterable for every style type, formality, season, body type and skin tone
Execute instantly with recommended shopping links
Instant accessory swaps
24/7 access to a professional stylist
Style accelerator video to guide you through
Limited-time BONUSES
BONUS 1: Automatic upgrade to the launch edition
BONUS 2: 'Signature Style' custom outfits tool - create your own bespoke outfits
BONUS 3: 'Style Source Code' mini course - unlock the core patterns behind men's style
BONUS 4: 'The Elite Edge' mini course - custom clothing and tailoring secrets full edition
BONUS 5: 10 DAY RISK-FREE guarantee - see the difference, or email [email protected] for a full refund, no questions asked.
$249 $79 (SAVE 70%)
one time payment - lifetime access
"I was a dumpster fire before I found this. I'm getting 100x what I paid!" - Dan G.
"I have learned more in the past month than I did at 9 years of college" - Paul X.
"The training breaks everything easy to follow process. Insanely worth it" - Anthony G.
GOT QUESTIONS?
Frequently Asked Questions
How long do I have access & when does it start?
Your style transformation starts as soon as you enroll.
From that point, you’ll have lifetime access to the full program—including future updates and expansions.
This is a one-time investment for a lifetime of style mastery.
Can't I get all of this on YouTube or ChatGPT?
No.
YouTube videos can help, but you'll spend ages and get inconsistent results.
ChatGPT doesn't really give good advice - it's a robot, not a professional stylist with lived experience.
If this stuff was enough, you wouldn't be here.
What does this transformation NOT cover?
Instant Style Icon is 100% focused on clothing & style. It does not cover grooming, skincare, or fragrance.
What if I don't like the transformation?
You’re covered by our 10-day risk-free, money back guarantee.
If you’re not completely blown away by the value, email [email protected] within 10 days for a full, no-questions-asked refund.
That being said, I’m confident this will be the best style investment you’ll ever make!
Do I need a big budget for this?
No.
This transformation works for any budget. Styling is king, not the pieces themselves.
Will this work for my physique?
Yes. Outfits are filterable by body type.
Will this work for my climate?
Yes. There are outfits for spring, summer, fall and winter.
Will I need to purchase new clothing?
Likely, yes.
If you don't already own the items in the outfits you want to replicate, you will have to acquire them.
We link out to recommended items to achieve each outfit.
STILL NOT SURE?
Risk free 10 day money back guarantee
If you aren't DELIGHTED by The Instant Style Icon, contact [email protected] within 10 days of purchase for a no-questions-asked full refund!
FREE instant style tip
DIRECT FROM THE COURSE
MOST GUYS GET THIS WRONG - DO YOU?
DIRECT FROM THE COURSE. MOST GUYS GET THIS WRONG - DO YOU?
MAX OUT your style INSTANTLY
P.S
You've made it to the bottom of the page! Congratulations!
Look, having apprehension towards something like this is natural, especially if you've tried and failed before.
But to be brutally honest, if you don't take action now, you won't have a clear plan to get from where you are now, to the style you've always wanted.
And that would be a shame...
Especially as the limited time pre-launch offer is so jam packed with other bonuses, it should be illegal!
And there's nothing to lose: you have a 10 day risk free money back guarantee if you don't like it.
So, click above to start maximizing your style today.