LIMITED TIME OFFER SAVE 70%
limited spots remaining
LIMITED TIME OFFER SAVE 70%
limited spots remaining
LOOK INCREDIBLE EVERY DAY
WITHOUT EXTRA EFFORT
the 3-step system to upgrade & automate your style - in hours
'Instant Style Icon' is for men who want to look incredible every day, without putting in extra effort
LIMITED TIME OFFER
$249 $79
one time
Make them wonder, "who's that guy?"
Be the most put together guy anywhere you go
Be more attractive
Works for any budget, body type or lifestyle
Only wear things you like
Get a perfect fit, even if nothing fits you
LOOK INCREDIBLE EVERY DAY
WITHOUT EXTRA EFFORT
the 3-step system to upgrade & automate your style - in hours
'Instant Style Icon' is for men who want to look incredible every day, without putting in extra effort
Make them wonder, "who's that guy?"
Be the most put together guy anywhere you go
Be more attractive
Works for any budget, body type or lifestyle
Only wear things you like
Get a perfect fit, even if nothing fits you
LIMITED TIME OFFER
$249 $79
one time: entire system + bonuses
Look incredible, no matter your tastes
Look incredible, no matter your tastes
I'm so glad I jumped into Instant Style Icon. It's been such a game-changer for me already.
It's crazy how fast this works. Even within a few weeks, people I've known for years have been treating me differently.
It's everything you need to reinvent yourself.
I'm so glad I jumped into Instant Style Icon. It's been such a game-changer for me already.
It's crazy how fast this works. Even within a few weeks, people I've known for years have been treating me differently.
It's everything you need to reinvent yourself.
EARLY ADOPTER 70% OFF OFFER
LIMITED SPOTS REMAINING
Here's the problem.
You like the idea of looking incredible - but it feels out of reach
Maybe you've tried before - but it didn't work
You know you could look better - if you had a system that's fast, simple, and guaranteed
Well, now there is.
Here's the problem.
You like the idea of looking incredible - but it feels out of reach
Maybe you've tried before - but it didn't work
You know you could look better - if you had a method that's fast, simple, and guaranteed
Style content that 99% of guys are consuming is directionless, and totally overcomplicates getting their end goal.
Which means most guys spend years and thousands of dollars trying to look good, but continue to be dissatisfied...
... and get frustrated when they can't understand how other guys make it look so easy.
Well, now there is.
the FASTEST WAY TO LOOK INCREDIBLE - EVERY DAY
LOG IN
Log in and access your style upgrade system
UPGRADE & AUTOMATE YOUR STYLE IN HOURS
Follow the 3-step system to quickly upgrade your style, and automate your daily outfits.
FEEL THE DIFFERENCE
Effortlessly walk into any room as the best dressed guy there - and watch how men treat you differently, and women take notice.
Universal
Any body type, budget, formality and personal style preference
Instant results
& a lifetime of attraction
the FASTEST WAY TO LOOK INCREDIBLE - EVERY DAY
LOG IN
Log in and access your style upgrade toolkit
UPGRADE & AUTOMATE YOUR STYLE IN HOURS
Follow the 3-step system to quickly upgrade your style, and automate your daily outfits.
FEEL THE DIFFERENCE
Effortlessly walk into any room as the best dressed guy there - and watch how men treat you differently, and women take notice.
Universal
Any body type, budget, formality or style preference
Instant results
& a lifetime of style
What changes FOREVER in 10 days
What you'll learn
The secrets behind truly elite style
Why some outfits work - and most don't
What's holding your style back (and how to fix it)
How to create stylish outfits that work for YOU
What you'll achieve
Movie character MAXIMUM style
Outfits optimized FOR YOU
A system to maintain stand-out style every day, without thinking
A new suite of best-in-class accessories
Compliments on your style will become your new normal
Confidence from knowing you always look incredible
(more) ELITE outfits built with this course
In-depth agenda
See exactly what we cover
Phase 1: Master (days 1-3)
DAY 1 - The SECRETS to dressing well
✅ Master the elite style mindsets that most guys ignore.
✅ Discover the #1 reason why most men struggle with style (and how to fix it).
OUTCOMES:
1. Align your mind with the reality of dressing well, so you make smart style decisions forever.
DAY 2 - The Style Square Foundations: The 'Fantastic 5' of Looking Good
✅ Learn the power of the 'Style Square', the framework to creating 10/10 outfits
✅ Uncover the foundational layer of the 'Style Square' the 'Fantastic 5' of style:
📌 Fit: the crucial element – Learn the 'Styled Success Fit System', a unique system to assessing the fit of any item of clothing, so you can remove the guesswork from adding any item to your wardrobe
📌 Proportion: unconsciously look incredible – Finally understand how to visually balance items within your outfit
📌 Color: the power of palettes – Uncover simple strategies for effortless color coordination
📌 Function: succeed through style – Understand how to pick clothing to optimize your chances of success in life
📌 Style Rules: the essentials to style – Uncover the easy to follow 'FOCuS' framework for addressing common style issues that may be holding your outfit back
✅ Master the 'Fantastic 5' through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The rare ability to understand why some outfits look good, and some don't
2. Mastery over the ESSENTIAL style concepts, so you never make a 'rookie' mistake again
DAY 3 - The SPF System (Dressing for Your Personal Characteristics) + Accessories Masterclass
✅Learn the 'SPF System' to unlock optimized style for your personal characteristics
📌 S (Skin Tone) – The simplest method to find colors that make you look incredible
📌 P (Proportions) – How to dress for your bodily proportions to maximize your visual impact (*SUPER IMPORTANT*)
📌 P (Physique) – Dressing for your body type
📌 F (Face Shape) – Optimizing your outfit for your face shape
✅ Discover how to dress for your age, hair color, and eye color
✅ Learn how to use accessories to bolster any outfit
📌 Understand how to apply the powerful FOCuS framework to accessories
📌 Finally learn how to match socks to your outfit
✅ Master SPF, and accessories through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. The ability to effortlessly optimize your outfits to your personal characteristics (easier than any other method)
2. Combining days 1-3, you'll have all the techniques that bring 80% of your style
Phase 2: Build (days 4-6)
DAY 4 - The U Style Process: The Uniform Blueprint
Unlock the 'U Style' system—a game-changing approach to crafting and executing a 10/10 outfit or uniform that perfectly aligns with your lifestyle, climate, and personal preferences. Whether you're a beginner or advanced, this system guarantees effortless, repeatable style.
✅ Learn the process to build a uniform that works for your lifestyle, and every personal characteristic
OUTCOMES:
1. A fully customized 10/10 outfit or uniform blueprint optimized for a season/formality (e.g. winter-casual), your lifestyle, and personal style preferences.
2. Understand how to effortlessly adapt and refine the U Style system for different skill levels and life situations.
DAY 5 - Executing & Implementing Your Uniform into Your Style
Turn theory into reality by executing and implementing your day 4, 10/10 'U Style' outfit or uniform.
✅ Uncover the 10 Day Style Icon brand compass – robust suggestions of where to buy your items
✅ Understand how to implement your first outfit/uniform into your lifestyle
OUTCOMES:
1. Implemented your first complete and optimized 10/10 outfit or uniform that matches your lifestyle and preferences, wearing it with confidence in real life
2. Know exactly where to shop with the 10 Day Style Icon Brand Compass
3. Gain real-world experience using the ‘Styled Success Fit System’ to confidently select pieces that enhance your style
DAY 6 - The 10-Minute Accessories Transformation
Unlock the fastest, most effortless way to instantly upgrade your style—using simple, high-impact accessory swaps
✅ Uncover my tried-and-tested instant accessory swaps that upgrade your style instantly, while removing weeks of research, and trial and error
OUTCOMES:
1. Own a powerful suite of 10/10 accessories that instantly elevate your outfits
2. Eliminate weeks of research and trial & error by applying my proven shortcut system
Phase 3: Perfect (days 6-10+)
DAY 7 - The Intermediate Level of ‘The Style Square’
✅ Master the next level of the 'Style Square'—intermediate techniques that add depth, richness, and confidence to your personal style
📌Layering: my style supercharger – Learn the rules of layering, and the insane hidden layering pieces not enough guys are taking advantage of, giving you effortless, high-status depth in every outfit
📌Texture: use texture strategically to add richness and depth, making your outfits feel more premium and well-curated
📌Pattern: master the art of patterns for beastmode style, and how to combine them for a bold but balanced look without ever feeling over-the-top
📌Fabric: see why fabric choice is often misunderstood and how you can use it to elevate your overall look
✅ Master the intermediate level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Effortlessly diagnose your current style level and pinpoint exactly how to elevate it
2. Master intermediate styling techniques—layering, texture, and patterns—to stand out confidently without overcomplicating your wardrobe.
3. Understand the overlooked elements of premium-looking outfits and how to apply them with ease.
DAY 8 - Advanced Style Techniques & ‘End Game’ Dressing
✅ Discover the final level of the 'Style Square'—advanced techniques that put you in the 1% of stylish men
📌Details: exploit unique clothing details to stand out like your favourite film or TV character
📌Silhouette: learn how 'shape' can dramatically alter your look
✅ Master the advanced level through real-world examples, understanding common mistakes, and applying it to your own style
OUTCOMES:
1. Use high-level styling details to create an elite, signature look that sets you in the top 1%
DAY 9 - Scaling Your Wardrobe
✅ Take everything you've learned and expand it into a versatile, foolproof wardrobe that ensures you have the ability to always dress at a 10/10 level, from casual to formal, any season, any reason.
✅ Learn good habits to maximize your impact as you expand your wardrobe.
OUTCOMES:
1. Multiple outfit/uniform blueprints to give you 10/10 style in every area of your life
2. Multiple implemented, optimized 10/10 outfits or uniforms that match your lifestyle, preferences, for each season/formality
DAY 10+ - Setting Up a System for Maximum Style on Autopilot
✅ Fully transition into your elite-level style
✅ Automate your style using a 'uniform rotor' so you always look incredible
✅ Discover continued experimentation and upgrade techniques
✅ Discover the two superchargers to take your image to the MAX
OUTCOMES:
1. A fully automated personal style system, for 24/7 maximum style on autopilot (the dream)
2. A clear route to optimizing over time
3. Unlock the two "superchargers" that take your personal brand to the highest level
What is 'maximum style'
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
Maximum style
Looks amazing 24/7, follows the laws of aesthetics, optimized to your characteristics, stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are the same - just expressed differently. This is my 'winter uniform'.
Only way for 10/10 style automation: create 10/10 uniforms and 'schedule' them across your life
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear: don't reinvent the wheel!
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a suite of optimized, 10/10 uniforms that you can 'schedule' across your life.
Average style
Hit-or-miss outfits, doesn't follow the laws of aesthetics, not optimized to your characteristics, wardrobe frustration
What is 'maximum style'
Looks amazing 24/7
Follows the laws of aesthetics
Optimized to your characteristics
Stress-free dressing
It uses uniforms
Uniforms are the only realistic way to have 10/10 style all the time (without dedicating your life to it).
It's not wearing the same thing every day: it's finding a template of items that work for you in different settings, and building out a rotor of combinations.
These two outfits may not seem like a 'uniform', but they are.
Only way for 10/10 style automation
Never have "bad outfit days"
More variety, less effort
'Milk' what feels good to wear (don't reinvent the wheel!)
It's a secret of style icons (think Harvey Specter!)
In the 10 Day Style Icon, you will use the 'U Style' process create a set of 10/10 uniforms that you can 'schedule' across your life.
Look incredible every day - in just a few hours
personalized outfits created for 'Luke' with Instant Style Icon
Look incredible every day - in just a few hours
personalized outfits created for 'Luke' with Instant Style Icon
STEP 1
UPGRADE
Quickly look 10X better
Ultimate style upgrade tool
A tool to upgrade ANY outfit, from your current outfits, to your future outfits.
Includes all 11 factors to a perfect outfit, including fit, function, color and proportion.
The 'flattering clothing finder'
An easy tool to find out what colors and styles you should wear to look your best
Bulletproof 'style mistake' framework
An easy framework to avoid the biggest style mistakes
'Conversation starter' accessory swaps
Vetted, best-in-class swaps that instantly upgrade your look
The 'Perfect Fit Blueprint' (even if shop clothes don't fit) (FULL LAUNCH)
Proven alterations & custom made processes to get a made-to-measure look — whatever your body type
STEP 2
PERSONALIZE
Find and lock in your own style
'Signature Style' style finder
A system to find your style, and create outfits in that style, with items within your budget
STEP 3
AUTOMATE
Effortless status and attraction
Effortless style automation system (FULL LAUNCH)
A system to automate your daily outfits, so you can walk outside every day looking incredible without thinking
YOU ALSO GET...
BONUSES
To complete your journey.
'Instant Style Inspiration' database
A filterable library of fresh looks and purchase links for all seasons, occasions, and tastes.
'Body change' style blueprint (FULL LAUNCH)
How to maintain high status style while/when your body changes.
Built by somebody who's both lost and gained significant weight.
The 'instant attraction' style technique
The unique style trigger that flips female attention in your favor — without saying a word
'Ease into your look' process
The best way to ease into your new style without causing a stir with people around you
'Anti try-hard' checklist (FULL LAUNCH)
Make sure you don't look like you're trying too hard or standing out for the wrong reasons
The 'stuck-proof' styling lifeline
Unlimited access to professional stylists who can rescue you from any roadblock
(more) looks built with Instant Style Icon
ENTER: THE 10 DAY STYLE ICON
THE SYSTEM THAT GIVES GUYS A clear path, and ALL THEY NEED, TO GET MOVIE STAR style
Here's how it works...
PHASE 1: MASTER
DAYS 1-4
MASTER the key principles to actually looking good, including:
The SECRETS about dressing well, which may be holding you back (that you won't find on YouTube)
The, often missed, only 9 parts to looking good.
PHASE 2: BUILD
DAYS 5-7
BUILD your movie-star wardrobe, based on these principles.
Use the '3D style process' to design YOUR 'movie star' style for all occasions and formalities.
Execute on this vision.
Combine days 1-7, to set up systems to 'automatically' look incredible, with little effort.
PHASE 3: PERFECT
DAYS 8-10+
PERFECT your style.
Take your style into 'end game'.
Strategies to look part of the 1%.
Cement yourself as a style icon.
Delivered as a video sequence that can be completed in 10 days
Accessible via an online portal
(more) looks built with Instant Style Icon
STILL NOT SURE?
The 'Style Icon' guarantee
If you implement the system and don't start getting more compliments, email us and we will refund your money AND any clothes you purchased*
* subject to ts&cs
What our students have to say
The best style shortcut in history
Instant Style Icon
Results in hours
Personalized to your tastes, budget, lifestyle, body type and skin tone
Style automation
Created from 10+ years of real-world styling experience
Other Solutions
Teaches you theory, doesn't hand you recommendations
Too much trial and error
Generic advice
Sometimes the main guy isn't even stylish
meet your mentor
Luke.S
I wasn't born stylish.
In fact, my style used to be... pretty rough.
But I refused to settle. I went all in for 8 years until I cracked the code.
And when I did? Everything changed.
People treated me differently.
Opportunities opened up.
Women responded differently.
Not because I became someone else, but because I finally looked like the man I already was.
That's why I created Instant Style Icon...
So you can skip the 8-year grind and unlock the same shift in days.
10+ years men's styling experience
Founder of heroandvillainstyle.com and styledsuccess.com
Helped hundreds of men with their style while working at Charles Tyrwhitt
meet your mentor
Luke.S
I wasn't born stylish.
In fact, my style used to be... pretty rough.
But I refused to settle. I went all in for 8 years until I cracked the code to looking incredible every day.
And when I did? Everything changed.
People treated me differently.
Opportunities opened up.
Women responded differently.
Not because I became someone else, but because I finally looked like the man I already was.
That's why I created Instant Style Icon...
So you can skip the 8-year grind and unlock the same shift in days.
10+ years men's styling experience
Helped 100s of men upgrade their style while working at Charles Tyrwhitt
Founder of heroandvillainstyle.com and styledsuccess.com
How 'Instant Style Icon' Helps You
Finally be happy with your style
Never have a bad outfit again: love your style.
Fix all of your style problems FAST
Identify long-term style problems, quickly break past style plateaus, and skip years of trial and error.
ALWAYS look incredible (without effort)
Introduce an automated system to look incredible 24/7 without thinking.
Banish Wardrobe Frustration
Understand how to ONLY buy clothing that you LOVE, SO you don't get ANGRY over wasted money and time, and having to sell failed items.
Proof this makes an IMPACT
"Only one guy I know can pull of a jacket like that!"
- Corporate CEO
(VC backed tech)
"They’ve changed the dress code to suits only. But I’ve sent an email to HQ telling them that I want you to keep dressing how you are – you’re the only one that does it right."
- Charles Tyrwhitt Manager
(premium menswear)
"You're the only well dressed guy in here, you know."
- Charles Tyrwhitt Colleague
(premium menswear)
Instant Style Icon
LIMITED-TIME EARLY ADOPTER EDITION
Here's what you get
Step 1: Upgrade - quickly look 10X better
Step 2: Personalize - find and lock in your style
Step 3: Automate - effortless status and attraction
'Instant Style Inspiration' database
'Body Change' style blueprint
'Instant Attraction' style technique
& more
Limited-time BONUSES
BONUS 1: Automatic upgrade to the launch edition
BONUS 2: 'Style Icon' guarantee - get more compliments, or email us, and get a refund on Instant Style Icon, and clothing purchased* *subject to ts&cs
$249 $79 (70% OFF)
one time payment - lifetime access
Instant Style Icon
LIMITED-TIME EARLY ADOPTER EDITION
Here's what you get:
Step 1: Upgrade - quickly look 10X better
Step 2: Personalize - find and lock in your style
Step 3: Automate - effortless status and attraction
'Instant Style Inspiration' database
'Body Change' style blueprint
'Instant Attraction' style technique
& more
Limited-time EXTRA BONUSES
BONUS 1: Automatic upgrade to the launch edition
BONUS 2: 'Style Icon' guarantee - get more compliments, or email us, and get a refund on Instant Style Icon, and clothing purchased* *subject to ts&cs
$249 $79 (SAVE 70%)
one time payment - lifetime access
"I was a dumpster fire before I found this. I'm getting 100x what I paid!" - Dan G.
"I have learned more in the past month than I did at 9 years of college" - Paul X.
"The training breaks everything easy to follow process. Insanely worth it" - Anthony G.
GOT QUESTIONS?
Frequently Asked Questions
How long do I have access & when does it start?
Your transformation starts as soon as you enroll.
From that point, you’ll have lifetime access to Instant Style Icon—including future updates and expansions.
This is a one-time investment for a lifetime of style mastery and enhanced attraction.
Can't I get all of this on YouTube or ChatGPT?
No.
YouTube videos can help, but you'll spend ages and get inconsistent results.
ChatGPT doesn't really give good advice - it's a robot, not a professional stylist with lived experience.
If this stuff was enough, you wouldn't be here.
What does this transformation NOT cover?
Instant Style Icon is 100% focused on clothing & style. It does not cover grooming, skincare, or fragrance.
What if I don't like the transformation?
You’re covered by our 10-day risk-free, money back guarantee.
If you’re not completely blown away, email [email protected] within 10 days for a full, no-questions-asked refund.
That being said, I’m confident this will be the best style investment you’ll ever make!
Do I need a big budget for this?
No.
This transformation works for any budget. Styling is king, not the pieces themselves.
Will this work for my physique?
Yes.
✅ The plug-and-play outfit templates are filterable by body type.
✅ The Signature Style custom outfits tool works for any body type.
Will this work for my climate?
Yes.
✅ There are plug-and-play outfit templates for spring, summer, fall and winter.
✅ The Signature Style custom outfits tool takes your current climate into account.
Will I need to purchase new clothing?
Probably — but that’s the point.
To upgrade your look, you’ll likely need to invest in a few key pieces.
✅ For the plug-and-play outfit templates, we link directly to recommended items.
✅ For the Signature Style custom tool, you’ll get curated brand suggestions tailored to your taste and budget.
You’ll always know exactly what to buy — no guesswork.
FREE instant style tip
DIRECT FROM THE COURSE
MOST GUYS GET THIS WRONG - DO YOU?
DIRECT FROM THE COURSE. MOST GUYS GET THIS WRONG - DO YOU?
Start looking incredible TODAY
P.S
You've made it to the bottom of the page! Congratulations!
Look, having apprehension towards something like this is natural.
But to be brutally honest, if you don't take action now, you won't look better, like... tomorrow.
And that would be a shame...
Because there's nothing to lose (our crazy Style Icon guarantee) and everything to gain.
So, click above, and find out what's possible today.
